Just like trends change in fashion, your organization's writing style can make it seem out of date and out of touch with younger readers. Today's busy audiences appreciate writing that is clear, well-organized and gets to the point.
Today's audiences are also engaged by:
- use of bold type to emphasize major points
- bulleted lists that allow easy skimming
- graphics and layout that emphasize the content
- less formal writing than many baby boomers learned in English class
- the ability to interact
- stylish graphics, not canned-looking clip art
If your organization is still writing the same way it did 10 years ago, think about making some changes that will immediately make your message more powerful.
Draper Communications can help by rewriting your web site content, writing fresh content, or even doing a workshop to help everyone in your organization do a better job of writing for today's new media.