A well-designed electronic newsletter uses your organization's logo to tie your newsletter in to your website and other promotional materials.
This newsletter contains information of interest to various target audiences: patients, referring doctors, funders and internal staff.
Newsletter articles are "recycled" to the organization's website, ensuring fresh content every month.
Color is costly for printed newsletters. For electronic news, color is free and effective.
For the MidAmerica Neuroscience Institute, the goal of a monthly newsletter was to:
- Share news about upcoming events and workshops
- Feature the expertise of its medical staff
- Let patients know more about the personal side of its staff
- Update people on its ongoing clinical trials
- Communicate its core mission and what makes it different
- Keep the medical community informed about its research
© 2009 Mary Jo Draper Contact Me