Press Releases

A well-crafted press release alerts the media to news, explains the background, and incorporates your key messages.

Read what one national magazine said about our skills.

Sample press release experience

• Tech press release: Digital Map Products.

• Case study: nonprofit press releases, Make Cents Coalition.

Public Relations Campaigns

A strategic public relations campaign helps position your organization in the marketplace or goods or ideas, prepares you to make regular and consistent contact with the media, defines target audiences, and builds relationships with the media. In the digital age, a pr campaign may also include tools such as blogs, FaceBook pages and a presence on LinkedIn.

Sample public relations experience

• Santa Fe Trails Bluegrass Festivals.

• Case study: Testimonial Video

• MidAmerica Neuroscience Institute

• Spencer Fane Britt & Browne, Kansas City law firm.

Electronic newsletters

Electronic newsletters allow you to take charge of your message by becoming the media. You write the stories, present the ideas and send your news to your customers and potential customers.

Sample electronic newsletter experience

• MidAmerica Neuroscience Institute

• Valentine Neighborhood Association

• Kansas City hospital

Video, Audio and Podcast scripts and training

Short videos can enhance your web page and electronic newsletters as they help you make a personal connection to your audience. Podcasts are a convenient and cost-effective way to communicate.

Draper has done training for national organizations on starting podcasts.

Sample and audio video script experience

• Kansas City hospital

• Various real estate associations

• Video sample: we produced this news-style video about urban chickens in Kansas City.

• Podcast training for a national association's writing staff

• Audio script: National Public Radio story