The Age of Social Media Requires Two-Way Communication
Businesses, nonprofits, associations, government agencies and others know its important to communicate, but many don’t understand what that really means.
“Buy me! "
"Join up!
"Here’s what we're going to do!”
But effective communication is more complex and also more valuable than just shouting out your message to your potential listeners. Effective communication – or two-way communication – is a process that includes both speaking and listening.
Many organizations fail at communication because they leave out the listening part of the equation. They don’t realize that listening has always been an important part of communicating.
And in the age of social media, listening is more important than ever. It’s vital that your organization has channels for getting feedback from your audience or potential audience. It's even more vital for your organization to pay attention to that feedback and use it to become more successful. That means good communication is always in flux.
“Hum, that’s interesting.”
“I don’t think they’re really understanding my message.”
“Hey, that’s a good idea I never thought of before.”
When you incorporate two-way communication into your organization’s toolbox, you see results.
New members.
Happy customers.
Engaged stakeholders.